Amazon Prime Big Deal Days set to begin October 6

Amazon’s Prime Big Deal Days was scheduled to begin October 6, 2026, with early offers already being advertised ahead of the Prime-member sale. Shopping guides listed discounts on electronics, home appliances and other products, while Amazon executive Carmen Nestares urged customers to focus on planned purchases rather than buying simply because an item was marked down. The sale’s exact end timing is unclear in the available reporting. Accounts describe it as running through October 7, while another gives an end time of 2:59 a.m. ET on October 8. The start time was reported as 3 a.m. ET on October 6. The differing end descriptions are not reconciled, so shoppers should check Amazon’s event listings for the schedule. Early advertised prices included a four-pack of Apple AirTags for $89, compared with a listed $99 regular price, and a Bissell Little Green Mini portable carpet cleaner for $80, compared with $100. Other examples included a Hisense 55-inch television listed at $298 rather than $450, an Echo Dot at $40 rather than $80, and a Dyson V8 cordless vacuum at $270 rather than $390.