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Amazon Prime Big Deal Days set for October 6-7

Published 30 September 2026

Amazon’s Prime Big Deal Days are scheduled for October 6-7, with early discounts already available on Kindle e-readers and other Amazon devices, as well as products from several outside brands. The sale has not yet begun, and it remains unclear whether current prices will fall further during the event. The scheduled dates were reported consistently across shopping guides, which also described early offers in the United States and United Kingdom. The deals are not uniform across markets or products: UK guides reported discounts across much of the Kindle range, while one guide said US Kindle models were still at full price at the time it was published. Early offers also include Amazon devices such as Echo speakers and Fire TV products, alongside products from brands including Bose, Apple, Hisense, Garmin and Lego. Those listings are snapshots, and prices and availability can change before or during the two-day sale. One US guide said some Fire TV Stick discounts had ended by the time it was updated and reported that prices on select Apple products could drop further once the event starts. That expectation has not been confirmed.

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