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Amazon sets Black Friday Week sale for November 19

Published 10 November 2026

Amazon says its Black Friday Week sale will run from November 19 through November 30, with selected discounts on its devices starting earlier. The retailer’s announcement comes as early Black Friday offers are already being promoted across its website, though the reports describe those offers without establishing a single formal start time or scope for an early sale.

Amazon said discounts on selected Echo speakers, Fire TV Sticks, Kindle e-readers, Ring cameras and Blink security devices will begin November 16. Discounts on Alexa tablets are scheduled to follow on November 18, a day before the main sale begins. The dates and offer details are the company’s announcement and have not been independently verified in the reporting.

The retailer said its 12-day event will include more than a million deals and savings of up to 45% on selected products. It listed brands including Samsung, Sony, LEGO, Ninja and Shark among those expected to have offers. Amazon also announced discounts of up to 40% on selected fashion and sports products and savings of up to 50% on its Amazon Essentials winter clothing range.

Amazon said Prime members will have access to two exclusive deal drops each day...

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