YouTube Rolls Out Custom Feeds in Mobile Home Redesign

YouTube is rolling out custom feeds that let viewers describe the videos they want to see, as part of a mobile Home redesign that moves Subscriptions into the Home tab’s top bar. The company says the changes are being introduced in English to eligible viewers in the United States, with custom feeds available on mobile and desktop. Viewers can tap a plus icon at the top of the Home feed and enter a topic, channel or mood in their own words. YouTube then creates a saved feed based on the prompt. Users can switch among their feeds, edit a prompt to change a feed, or remove feeds they no longer want. Free accounts can save up to three active custom feeds, while YouTube Premium accounts can save up to eight. YouTube says the feeds sync across devices when users are signed in to the same account. Eligibility includes being at least 13 and having watch and search history enabled. Reports describe the rollout as limited to English-language users in the United States. The redesign also relocates Subscriptions from the mobile bottom navigation bar to the top of the Home tab, where it appears as “Subs.” The Home top bar adds dedicated feeds for Live, Music and Movies & TV. The Movies &...