Instagram launches Apple TV app for Reels and video

Instagram has launched an app for Apple TV, bringing Reels, longer videos and live shows to televisions as Meta extends its video service to another connected-TV platform. The app requires tvOS 26.0 or later and is listed as a free download in the Apple TV App Store. The App Store description highlights video discovery, including content from creators users already follow and recommendations based on their interests. It also describes the ability to resume viewing across devices and presents television as a shared way to watch with friends and family. These are features advertised in the listing; the description does not establish that every feature works identically for all accounts or regions. The TV app is focused on video, rather than a full replacement for Instagram’s mobile experience. Its listing does not say that every feature available on phones is included on Apple TV. The Apple TV listing in India also notes in-app purchases but does not specify which purchases, if any, can be made through the television interface. The launch adds Apple TV to a rollout that began with testing on Amazon Fire TV devices in the United States in December 2025, according to Meta’s...