Meta says Muse has topped 10 million sign-ups

Meta CEO Mark Zuckerberg said more than 10 million people in the United States and Canada have set up accounts for Muse, the company’s artificial intelligence agent, and that Meta is shifting its focus toward scaling the service and developing ways to earn revenue from it. Zuckerberg gave the figures during Meta’s third-quarter earnings call on October 21. Muse, which began rolling out in early September, is currently available in the United States and Canada. He said about one-quarter of people who set up accounts use the agent daily, while shopping is among its leading uses. The average purchase made through Muse exceeds $200, he said. Meta is developing commerce tools that could allow it to charge businesses for transactions facilitated by Muse, alongside paid subscriptions for people and business owners who use the service more heavily. Zuckerberg said he expects Muse eventually to generate more revenue per user than Meta’s existing apps, including Facebook and Instagram. That is a company expectation, not a reported result; Meta has not yet established the service’s revenue or profitability. Zuckerberg also said Muse is costly to operate because it requires substantial...