Formula 1 and Leica launch limited-edition camera

Formula 1 and Leica have introduced a limited-edition camera, the Leica Q3 43 Formula 1 Edition, combining motorsport-inspired design with a dedicated Formula 1 image setting. The companies’ licensing partnership brings Formula 1 branding and racing-related materials to a version of Leica’s Q3 43 camera. The camera features a black Microvelour covering modeled on the texture of racing steering wheels, carbon-fibre components and red accents. Formula 1 branding appears on the top plate and lens cap, and the camera includes a strap bearing both organisations’ logos. The carbon-fibre elements include the handgrip and thumb rest; reporting also describes detailing on the shutter button. A dedicated Formula 1 image look is designed to produce higher contrast and richer colour saturation. It is accessed through Leica’s FOTOS app and can be applied while shooting rather than added in post-production. One report says the effect can also be previewed in the viewfinder. The image setting is exclusive to this edition, according to product coverage. The model is based on the Q3 43 and retains its fixed 43mm lens and full-frame sensor, which supports images at 60, 36 or 18 megapixels. The...