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EU authorities investigate game companies over virtual spending

Published 1 October 2026

European consumer authorities have launched coordinated investigations into video-game companies’ use of virtual currencies and in-game purchases, seeking changes to commercial practices they say may not meet consumer-protection requirements. The action covers nine games selected for further assessment, while a separate inquiry examines two mobile games from Activision Blizzard. No legal violation has been established. The Consumer Protection Cooperation Network, which coordinates national consumer authorities across the European Union, identified Minecraft, Forge of Empires, Candy Crush Saga, Hunt: Showdown 1896, Mech Arena, Gardenscapes, Valorant, Clash of Clans and For Honor for further assessment. The companies named in connection with the coordinated action include Mojang, InnoGames, King, Riot Games, Supercell, Ubisoft, Crytek, Plarium and PLR Worldwide Sales Limited. Authorities are examining whether players can understand the real-world cost of virtual currencies and items, receive clear information before purchases, and make transactions without being pressured into spending more than intended.

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