Audi restores CEO role with Thomas Fuhr appointment

Audi has appointed Thomas Fuhr to lead Audi Formula Racing GmbH, restoring a dedicated chief executive role for the division developing its Formula 1 power unit. Fuhr is due to take up the position on November 1, 2026, as Audi continues building its engine programme in Neuburg, Germany. Audi said the new structure will separate overall organisational leadership from technical development and site operations. Stefan Dreyer, the division’s chief technology officer, will focus on the technical development of the power unit, while Chief Operating Officer Christian Foyer will continue overseeing operations at Neuburg. Fuhr will lead the wider organisation. The CEO position was removed after Adam Baker left the organisation in 2025, according to Audi’s account of the leadership changes. The division’s responsibilities had been placed under Mattia Binotto, Audi’s Formula 1 team CEO and team principal. Fuhr’s appointment brings back a dedicated executive post for the power-unit operation. Fuhr brings more than three decades of engineering and leadership experience, Audi said. He served as managing director of Mercedes-AMG High Performance Powertrains from 2009 to 2012, before holding...