Jennifer Lawrence Launches Haircare Brand Mes

Jennifer Lawrence’s haircare brand Mes launched October 27 with three products developed with scientist Jasmina Aganovic, marking the actor’s entry into the beauty business as a founder. The range includes the Multitask Repair Mask, Good Roots Volume Mist and OffDuty Restyling Serum, sold directly to consumers through the brand’s website. Lawrence said she tested an unscented version of the repair mask by leaving it in her hair for four days. She recalled that her husband, Cooke Maroney, told her she would have to get a hotel room if she did not wash her hair. The brand describes the mask as suitable for use on dry hair before washing, overnight or as a styling product. Mes says repeated use of the mask before washing can result in six times less breakage and up to 158% more lipids in hair. The company also claims a 32% reduction in protein loss during washing compared with untreated hair. The figures are company-reported performance claims; the reports do not independently verify them. The Good Roots Volume Mist is designed to lift hair at the roots while addressing excess scalp oil. Mes claims it provides up to 2.5 times more volume and reduces scalp oiliness by 75%. The...