Oreo and BTS Launch Limited Edition Hotteok-Flavored Cookies

The global snack brand Oreo has launched a limited-edition cookie in partnership with the South Korean music group BTS, marking the brand's largest such collaboration to date. The cookies, featuring purple wafers and a creme center flavored to taste like the Korean street food hotteok, will be available online starting June 1 and in stores worldwide beginning June 8.

The product is designed to reflect elements of the band's identity. The purple color is a signature of BTS, and the wafers include 13 embossed designs, such as the names of the seven band members and an outline of the official BTS concert light stick. In a statement, the band said collaborating with Oreo was an honor, noting they grew up eating the cookies and now see the partnership as a way to share a taste of Korean culture globally.

Mondelez International, Oreo's parent company, stated the cookies will be sold in more than 80 markets for a limited time, though the company did not specify production quantities. Martin Renaud, Mondelez's chief marketing and sales officer, explained that developing the flavor took approximately two years, with the team narrowing options to three before selecting hotteok, a warm...