Mary J. Blige Partners With Primary Wave on Music Catalog
Mary J. Blige has partnered with Primary Wave Music on an agreement covering her music catalog, including compositions and recordings, with plans to pursue marketing, branding, digital projects and licensing opportunities. The companies did not disclose a purchase price or the percentage of her assets involved. Primary Wave said it will work with Blige and her team and provide access to its marketing and publishing resources. The arrangement covers songs including “Family Affair,” “My Life,” “Be Without You” and “I Can Love You.” Other titles identified by the company include “Mary Jane All Night Long,” “You Bring Me Joy” and “Be Happy.” The announcement does not specify the ownership structure or precisely which rights are included. Although some descriptions characterized the arrangement as a catalog sale, the public terms do not establish that Blige sold her entire catalog or indicate what share, if any, changed hands. The company’s stated plans include exploring licensing opportunities, which can place recordings or compositions in productions such as films, television and advertising. The deal brings Primary Wave into a catalog built across more than three decades of...