Kellogg’s changes Rice Krispies and Coco Pops recipes

Kellogg’s has changed the recipes of Rice Krispies and Coco Pops, replacing rice with flour blends and adding wheat gluten that requires an allergen warning on the packaging. Rice Krispies now uses rice flour instead of rice. Coco Pops has a blend of rice flour and corn flour in place of rice. Kellogg’s says the reformulation was made to maintain consistent quality as changing weather conditions affect the quality and availability of rice and other grains used in its cereals. The new recipes contain wheat gluten, making both cereals unsuitable for people with a wheat allergy or coeliac disease, according to the company. Their packaging now highlights wheat as an allergen. Previously, the cereals carried a precautionary “may contain gluten” notice because other cereals containing gluten were handled at the factory. Kellogg’s says the revised recipes were assessed for taste, appearance and texture. The company also says the cereals remain non-HFSS, contain no artificial colours, flavours or sweeteners, and retain the same levels of fibre, vitamin D and iron. Those product and nutrition statements, like the explanation for the ingredient change, are the company’s account. The...