Instagram Tests 90-Minute Videos With Features

Instagram is testing Features, a format that lets selected creators upload horizontal videos up to 90 minutes long, in a move to bring longer viewing to an app known for short Reels. The company announced the test on October 26, 2026, with creators in the United States and Brazil participating. Features is designed for podcasts, interviews, comedy specials and other long-form programming. Creators can connect shorter Reels to a full-length video, allowing viewers to tap a clip and continue watching without leaving Instagram, according to product vice president Tessa Lyons. The longer videos may also appear in Explore and other recommendations, helping users find them beyond the creators they already follow. Instagram head Adam Mosseri and Lyons described the product in a video announcement. Mosseri said he had previously been reluctant to add long-form video, citing concerns that it could reduce interactions among friends. The company now sees short and long videos as complementary, with Reels potentially serving as a way for viewers to discover full episodes and other extended content. The trial remains limited to selected creators, and Instagram has not announced a general...