Grubby launches chef-prepared ready-to-cook plant meals in UK

A British meal-delivery company has launched a new service offering chef-prepared, ready-to-cook plant-based meals delivered to customers’ doors, with food arriving in a scheduled two-hour window and heating instructions geared toward straightforward oven or microwave use.

The company, Grubby, which previously focused on meal kits, is shifting attention to ready meals. Customers can select a delivery day and then choose from a range of portion sizes and meal options. New dishes are added weekly, and each delivery includes a bundle of meals chosen by the customer.

Once the box arrives, customers prepare meals by placing them in an oven or microwave, with the service positioned as requiring no additional cooking steps such as pot-and-pan preparation or meal prepping. The meals are described as plant-based, intended for customers who follow vegan and vegetarian diets.

Pricing and subscription options are also part of the service package. Delivery is free for the first box, while subsequent delivery costs vary. Individual meals are listed as starting at around £5 each, according to the service description. Customers can opt for weekly or monthly cycles for receiving deliveries, and...