Zwift launches Plus subscription with coaching and video routes

Zwift has launched Zwift Plus, a higher-priced subscription tier that combines adaptive training plans with filmed routes on real roads, adding both features to its indoor cycling platform in a single package. The service includes Zwift Coach, which builds training plans around a rider’s goals, schedule, experience and preferences, and Zwift Video, where riders control avatars over footage of outdoor cycling routes. The company says Coach can adjust plans when riders miss a session or choose a different activity. It also provides pre-ride guidance and post-ride feedback through the Zwift Companion app and the activity report. Zwift says its coaching model draws on peer-reviewed sports science and anonymized power and heart-rate data from millions of riders. Plans can incorporate workouts, routes, RoboPacers and events from Zwift’s content library, rather than relying only on structured workouts. The claims describe the company’s approach; longer-term results showing how much the service improves fitness have not been established by the launch information. Zwift Video opens with 21 routes across six countries, totaling 385 kilometers. The collection includes destinations such...