Google tests Flipkart purchases in Gemini in India

Google is testing a purchase option that lets some users in India buy selected Flipkart products through Gemini and AI Mode, opening a Flipkart-branded checkout inside the AI interface. Amazon listings shown alongside Flipkart products did not have the same purchase option in the reported experience. The limited test is available to some users and covers a small selection of goods, including smartphones, electronics and mobile accessories, according to people familiar with it. Other users continue to see Flipkart listings without a Buy button. The reported checkout keeps shoppers within the AI interface, where tapping Buy opens a Flipkart checkout flow. A person familiar with Google’s plans said the company expects to make the feature more broadly available later in October, ahead of India’s festive shopping season. That expansion has been described as a plan, not a completed rollout. Google has not publicly confirmed the test’s specific scope or timeline. Asked about the feature, a Google spokesperson said the company regularly tests new experiences to help people discover and connect with businesses, but provided no further details.