Barron Trump launches SOLLOS premium energy drink

Barron Trump, the 20-year-old son of President Donald Trump, has launched a premium energy drink brand called SOLLOS, stepping into the competitive beverage market with a product that has quickly become a focal point of public debate. The company, which he founded with four friends from South Florida, released its first flavor, Pineapple Coconut, in May 2026.

The drink is positioned as a clean, functional beverage inspired by Florida's outdoor lifestyle, using organic Brazilian yerba mate, natural caffeine, raw honey, cane sugar, and monk fruit extract. A significant point of discussion has been its premium pricing, with a 12-pack retailing for approximately $39, or about $3.25 per can. The company has also launched branded merchandise, including hoodies and bags, at similarly high price points.

Barron Trump is listed as a director of the Florida-incorporated SOLLOS Yerba Mate Inc., alongside co-founders Rodolfo Castillo, Spencer Bernstein, Stephen Hall, and Valentino Gomez. According to regulatory filings, the startup raised roughly $1 million from private investors ahead of its launch. The venture represents a notable business move for Barron Trump, who is also a co-founder of...