Apple schedules ‘Welcome Home’ event for October 13
Apple has announced a “Welcome Home” event for October 13, where the company is expected to discuss products for the home, though it has not confirmed what it will unveil. The event is scheduled to begin at 9 a.m. ET in Tribeca, New York, according to Apple’s invitation. The announcement gives no confirmed product list. The event’s name and promotional material suggest a focus on the company’s smart-home business, but that interpretation has not been confirmed by Apple. Apple Senior Vice President of Worldwide Marketing Greg Joswiak shared a teaser showing two people stitching a rainbow Apple logo, with “Welcome Home” and the event date. The company described the gathering as an Apple Experience. The main product discussed in advance is a rumored smart-home display, sometimes referred to as “HomePad.” Reports have described it as a hub for controlling connected devices, potentially combining a screen with features associated with Apple’s HomePod speakers. Apple has not confirmed the product, its name, or its features. Coverage has also speculated that Apple could update the HomePod mini and Apple TV.