Spotify to Introduce Music Videos in US and Canada

Spotify announced plans this week to introduce music videos to its platform in the United States and Canada, marking a major expansion of its services after beta testing the feature in nearly 100 international markets over the past year. The rollout, expected in the coming weeks, will allow Premium subscribers to access official videos alongside audio tracks, with users able to toggle between formats using a simple onscreen button.

The move follows a new licensing agreement between Spotify and the National Music Publishers' Association, unveiled on Tuesday. The deal includes an opt-in portal for NMPA members, enabling independent publishers and songwriters to grant expanded audiovisual rights directly to the streamer. The portal opened on November 11 and will accept applications through December 19. Similar agreements had already been reached with major publishers, including Universal Music Publishing Group, Sony Music Publishing, and Warner Chappell Music, focusing on audiovisual streaming to boost royalties.

"This new partnership with the NMPA will increase revenue for songwriters and independent publishers who are the heart of the industry," said Alex Norström, Spotify's...