YouTube Music and Premium Top 150 Million Subscribers

Alphabet said YouTube Music and Premium had surpassed 150 million subscribers worldwide in the third quarter of 2026, a total that includes free trials and was up 25 million from March 2025. CEO Sundar Pichai reported the figure as part of the company’s quarterly results. Alphabet did not provide separate subscriber totals for the two services. YouTube generated $11.2 billion in advertising revenue during the quarter, up 9.2% from a year earlier. The growth rate was slower than the 11% reported for the first quarter and 13% in the second quarter. The precise figure was reported as $11.21 billion in the earnings coverage, a more detailed presentation of the rounded $11.2 billion total. Philipp Schindler, Google’s chief business officer, said viewing on television screens in living rooms accounted for more than one-third of YouTube’s advertising revenue in the quarter. He also said YouTube’s subscription revenue was growing faster than its advertising business. Alphabet’s broader subscriptions, platforms and devices segment, which includes YouTube subscriptions alongside Google Play, Pixel devices and Google One, recorded $14.3 billion in revenue, an 11% increase from a year...