Nile Rodgers defends AI use in forthcoming music video

Nile Rodgers is defending his use of artificial intelligence in a forthcoming music video for “The Christmas Song,” after fans criticized the technology’s role in the project. He said his team developed the concepts and directed the AI, and estimated a traditional production would have cost about $100,000. In Instagram replies to commenters, the Chic co-founder said the team created mood boards and storyboards and worked on the video as it would a film. He said they “painstakingly created every second” viewers will see, while the AI followed their instructions. The finished video has not yet been released, so its appearance and production process cannot be assessed from the teasers described in the posts. Rodgers said he planned to share the video on November 20. The project is for a new version of “The Christmas Song,” his 2020 charity collaboration with singer Rebecca Ferguson. Rodgers said he produced the song to bring holiday joy to children who are ill or bedridden, and that the video gives the story a new visual approach. Some commenters objected to generative AI in art and questioned its use in the project. One argued that a live performance would be more authentic and...