Prime Video sets Rings of Power S3 premiere for Nov. 11

Prime Video announced on Monday that the third season of The Lord of the Rings: The Rings of Power will premiere on November 11. The reveal came during Amazon's annual upfront presentation to advertisers in New York City, where the streamer also shared a new image depicting the Dark Lord Sauron wearing a crown.

Set thousands of years before the events of J.R.R. Tolkien's The Hobbit and The Lord of the Rings, the series explores the Second Age of Middle-earth. Season 3 jumps forward several years from the conclusion of Season 2, unfolding at the height of the War of the Elves and Sauron. In this chapter, Sauron seeks to forge the One Ring to gain the advantage in battle, bind all peoples to his will and ultimately dominate Middle-earth.

The show has proven a major success for Prime Video. It has drawn over 185 million viewers worldwide and ranks among the platform's highest-performing titles, significantly boosting new Prime memberships. Season 1 holds the record as the biggest TV series premiere in Prime Video history, based on 91-day post-premiere viewership. Season 2 ranks in the top five most-watched returning seasons, debuting as the number one original series on Nielsen's...