Morrisons launches price guarantee on 500 everyday items

Morrisons has launched a new price guarantee scheme, pledging that more than 500 everyday items will not be beaten on price by its major supermarket rivals. The initiative, announced on Monday, August 24, 2026, sees the Bradford-based chain commit to matching or beating prices offered by Aldi, Lidl, Tesco, Sainsbury's, and Asda on selected weekly essentials. The "Unbeatable Prices" commitment covers a wide range of products, including fresh produce like bananas, tomatoes, and carrots, as well as staples such as bread, butter, chicken fillets, bacon, and pizza.