Microsoft implements third Xbox price hike worldwide

Microsoft has implemented a significant price increase for its Xbox Series X and Series S consoles across the United States, Europe, the United Kingdom, and Australia, effective August 1, 2026. This marks the third major price hike for the current-generation hardware since its launch in 2020, with some models now costing up to $250 more than their previous prices.

The increases are substantial across all regions. In the United States, the flagship Xbox Series X with a disc drive now costs $799.99, a $150 increase, while its digital edition is priced at $749.99. The budget-oriented Xbox Series S 512GB model now retails for $499.99, matching the launch price of the Xbox Series X six years ago. European and UK consumers face even steeper rises. The Xbox Series X disc model increased from €599.99 to €799.99 in Europe and from £499.99 to £669.99 in the United Kingdom. Australian prices also rose sharply, with the Xbox Series X disc model now costing 1,099 AUD, a 250 AUD increase.

Microsoft initially announced the planned increases in June but only provided specific pricing for the U.S. market at that time. Consumers in Europe and the UK discovered the new regional pricing when it...