Kellogg to drop artificial colors, BHT from cereals year-end

Kellogg announced on Thursday, August 6, 2026, that it will remove all artificial colors and the preservative BHT from its entire cereal portfolio by the end of this year, accelerating its original timeline by a full year. The company, based in Battle Creek, Michigan, stated that the reformulation will affect iconic brands like Froot Loops and Apple Jacks, which will now derive their vibrant colors from fruit and vegetable-based juices.

The decision moves up a commitment the company made in August 2025 to eliminate synthetic dyes by the end of 2027. Company officials said they have identified suitable natural alternatives and made capital investments in production equipment to facilitate the transition. Manufacturing of the updated cereals is set to begin later this year, with the products expected to reach store shelves before 2027.

In a statement, Kellogg's Chief Growth Officer Doug VanDeVelde said the move responds to consumer demand for simpler ingredients. "More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations even sooner than planned," he said. The company noted it conducted extensive consumer...