Google Announces Fitbit Edge, Opens Preorders at $179

Google announced the Fitbit Edge on October 12, opening preorders for the new fitness tracker and setting October 27 as the start of shipping. The device starts at $179 in the United States, while a Stephen Curry Special Edition costs $219, according to Google’s launch details. The Edge will be sold in four colors: Obsidian, Fog, Olive and Canyon. Google also listed four band options: Active Sport Band, Performance Loop Band, Magnet Band and Metal Link Band. The company’s announcement places the tracker alongside a range of accessory choices, though it did not specify prices for the bands. The launch follows a teaser posted by Google Health on October 9. The post showed a close-up of a wearable and used the line “Get an Edge on your health,” alongside the date October 12. That date was presented as the reveal date, and Google announced the device on Monday. Before the announcement, reports based on leaked information described a 1.34-inch display, GPS and battery life of up to seven days. Those details were not confirmed in the launch information provided, so they should not be treated as established specifications.