General Mills removes artificial dyes from U.S. cereals

General Mills announced on Wednesday that it has eliminated artificial colors from all of its U.S. cereals, including popular brands like Lucky Charms and Trix, marking a significant shift in the American food industry. The Minneapolis-based company said it has transitioned to using dyes derived from fruits, vegetables, and natural spices such as paprika and turmeric to maintain the vibrant hues of its products.

The company confirmed that 90 percent of its U.S. retail portfolio is now free of artificial dyes. Products that still contain synthetic colors, including some Betty Crocker cake mixes and Fruit Roll-Ups, are scheduled to transition to natural alternatives by the end of 2027. "This achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value," said Bethany Quam, president of General Mills' cereal division.

This move makes General Mills the second major cereal manufacturer to announce a complete phase-out of artificial dyes in its U.S. lineup. Earlier in August, WK Kellogg, the maker of Froot Loops and Apple Jacks, stated it would remove artificial colors from all its U.S. cereals by the...