Comcast NBCUniversal and Amazon strike Peacock add-on for Prime Video

Comcast NBCUniversal and Amazon on Thursday announced a set of broad distribution agreements that will make Peacock, NBCUniversal's streaming service, available as a subscription add-on through Prime Video while preserving availability on Fire TV and maintaining related distribution ties with Comcast's Xfinity platform. Under the pact, Prime Video customers can subscribe to Peacock's ad free Premium Plus tier through the Prime Video app for about $17 per month or roughly $170 per year, company statements said.

The multi part deal also extends existing arrangements so Prime Video will continue to sell and rent titles from Universal Pictures Home Entertainment, Prime Video will remain available on Comcast Xfinity X1 devices, and Peacock will remain a direct to consumer option on Amazon Fire TV devices. Comcast said the agreements deepen a long running relationship with Amazon and will make NBCUniversal content more discoverable to Prime members.

Mike Cavanagh, president of Comcast, said in a statement that the agreements deliver significant value across the companies and expand exposure for NBCUniversal's programming. Mike Hopkins, head of Prime Video and Amazon MGM Studios,...