Asda Cheapest UK Supermarket for Branded Groceries 3rd Month

Asda has emerged as the United Kingdom's cheapest supermarket for branded groceries for the third consecutive month, according to a Which? analysis released this week. The study compared prices for 240 popular branded products across major chains, finding Asda's standard prices totaled 795.21 pounds, undercutting even loyalty card discounts at competitors Tesco and Sainsbury's.

The basket included items such as Dolmio Bolognese Sauce, Nescafe Azera instant coffee, and Mr Kipling Angel Cake Slices. For shoppers without loyalty cards, Sainsbury's prices were 17 percent higher than Asda's, while Tesco's came to 912.56 pounds, or 15 percent more. Unlike its rivals, Asda does not provide exclusive discounts through its Rewards program, making its everyday pricing accessible to all customers.

Notable price gaps highlighted the disparities. Colgate Plax Cool Mint Mouthwash, for instance, cost 2 pounds at Asda but 4.50 pounds at both Tesco and Sainsbury's for non-card holders, a 125 percent difference. A 50-pack of Pampers Premium Protection New Baby Diapers was 8.70 pounds without a Tesco Clubcard, compared to 4.54 pounds with one, a 92 percent markup for non-members.