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Markets

Apple's New CEO Faces AI Test After Cook Era

Published 1 September 2026

John Ternus officially became Apple's chief executive on Tuesday, succeeding Tim Cook in the company's first leadership transition since 2011. The handover marks a new chapter for the world's most valuable technology company, which is navigating a rapidly evolving artificial intelligence landscape and heightened investor expectations. Cook, who transformed Apple from a roughly $350 billion business into one valued at more than $4.5 trillion, will now serve as executive chairman. The transition was orderly, with Apple shares rising about 3% on Tuesday as investors viewed Ternus, a 25-year company veteran and former head of hardware engineering, as a stabilizing choice.

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