Yoto Announces First Originals Week May 11-18

Yoto, the maker of screen-free audio players for children, has announced its first Yoto Originals Week, set for May 11 to 18. The event will feature the release of new exclusive audio titles, discounts on the Yoto Originals range and behind-the-scenes insights into the production process.

The company plans to launch 14 new Yoto Originals titles during the week, with one report indicating 16 titles debuting on May 11. Customers can expect up to 20 percent off the entire Yoto Originals collection throughout the period. Yoto Originals are produced by the company's in-house Yoto Studios team, which collaborates with authors, musicians and sound artists to create content for children of all ages.

Yoto players allow children to listen independently by inserting physical audio cards into the device, providing an alternative to screens, tablets or televisions. The library includes more than 1,000 titles, such as classics like The Gruffalo and Paddington, the full Harry Potter series and music from artists including the Spice Girls and the Beatles. The players, designed for ages 3 to 12 and based on Montessori principles, are screen-, microphone-, camera- and ad-free portable speakers....