Xbox and IKEA Collaborate on Gaming Furniture Collection

Xbox and IKEA have announced a collaboration to release a new collection of furniture and home accessories inspired by Xbox hardware. The partnership, teased on August 18, will receive a full reveal during Gamescom in Cologne, Germany, starting August 26, 2026. The companies shared a brief video on social media, offering an early glimpse at the product line. The teaser includes a large cushion shaped like an Xbox controller's D-pad and a much larger item resembling an analog stick, which appears to function as a stool. Another image, not part of the official teaser, suggests a black variant of the D-pad cushion may also be part of the range. Designers from both companies worked together on the collection, combining IKEA's home furnishing experience with Microsoft's gaming brand.

While the specific contents, prices, and release dates have not yet been confirmed, the initial preview has sparked interest and speculation. The collaboration marks a significant step for IKEA into direct partnership with a major gaming console manufacturer, though the retailer has previous experience in the gaming space through a collaboration with ASUS Republic of Gamers. That earlier project focused...