WWE taps Cyrus Kowsari to lead AI driven storytelling

WWE has hired Cyrus Kowsari as its new Senior Director of Creative Strategy and assigned him to lead the company's push to incorporate artificial intelligence into its storytelling and creative production, sources said. Kowsari, who joined in early October and was introduced to WWE's creative staff by Paul "Triple H" Levesque, will oversee efforts to apply AI to story development, video and graphics, and serve as a liaison with government contacts as Levesque takes on expanded political duties, according to people familiar with the matter.

Kowsari's hiring follows roles at BuzzFeed from 2016 to 2022 and at MMA promotion ONE beginning in 2022, where he worked until his recent move to WWE. In a LinkedIn post, he described himself as long familiar with and passionate about WWE's storytelling and production. Company officials have framed his appointment as part of a broader strategy to modernize creative workflows by integrating machine learning tools into the production pipeline.

WWE already has a contractual relationship with a platform called Writer AI, which has been trained on WWE content to generate ideas and scripts. Early tests, however, produced results that insiders...