White House Launches Trump TV After Networks Boycott Pool Coverage

The White House launched a 24/7 streaming channel called "Trump TV" on Monday evening, September 21, 2026, following a boycott of presidential pool coverage by major television networks. The launch occurred hours after ABC, CBS, Fox News, and NBC announced they would not provide TV pool coverage for the day in solidarity with CNN, Politico, and MSNOW, which the administration banned from the White House last week. The streaming platform, titled "TRUMP TV The Essentials Station," began airing at 7 p.m. Eastern Time on the White House's official YouTube channel and website. The channel's description states it will feature "top videos, major remarks, and must-see highlights streaming 24/7 and updated in real time." Initial programming included archival footage, such as President Donald Trump's July 3, 2026, speech at Mount Rushmore. The boycott by the TV pool networks meant that a scheduled ribbon-cutting ceremony for a new White House helipad on Monday afternoon proceeded without live television coverage or audio. The pool normally provides shared video footage of presidential events to participating news organizations.