Visa Survey Finds Stablecoin Interest, Limited Understanding

Visa said a survey of 14,250 people across 14 Asia Pacific markets found that 46% were likely to use stablecoins within five years, while 16% reported using them in the previous 12 months. The Consumer 360 study, conducted in June and July 2026 among people aged 18 to 65, also found that only 6% demonstrated what Visa described as an accurate understanding of how stablecoins work. The results point to a gap between stated interest and reported recent use, but do not establish that future adoption will follow. The survey measured respondents’ intentions and self-reported behavior, and Visa did not specify what activities the 16% of recent users had undertaken. Their use therefore cannot be assumed to represent payments rather than transfers, trading or other activity. Visa reported that 66% of respondents had heard of stablecoins. Yet awareness did not necessarily mean familiarity with their mechanics: 41% believed stablecoins always increase in value, according to the study. Among respondents who were aware of stablecoins but had never used them, 38% cited concerns about fraud or scams and 36% cited a lack of understanding as barriers.