Twitch Auto-Enrolls Streamers in Amazon AI Training Program

Twitch has automatically enrolled its streamers in a new program that allows Amazon to use their content to train generative AI models, a move that has sparked widespread backlash from creators who were not given prior notice. The feature, which was quietly added to user settings, is enabled by default, requiring streamers to manually opt out if they do not wish their broadcasts, videos, and other channel material to be used for AI development.

The setting, labeled "Training for Generative AI," was announced by Twitch Support on August 12, 2026. It permits Twitch to use a channel's streams, video on demand, clips, highlights, chat logs, images, and text to train Amazon's generative AI models, which are designed to create or synthesize new text, audio, images, or video. The policy applies only to future training, and Twitch has not disclosed whether Amazon has already trained models using content from the platform or how much material may have already been collected.

To disable the feature, streamers must navigate to their account settings on the Twitch website, select "Security and Privacy," and toggle off the "Training for Generative AI" option. Twitch clarified that opting out...