Snapchat Launches AI Sponsored Snaps in Chats

Snapchat has introduced AI Sponsored Snaps, a new advertising feature that embeds AI-powered agents directly into users' chat conversations, allowing brands to engage in real-time dialogues about products and services.

The update, rolled out as part of Snapchat's expanding use of artificial intelligence, positions the Chat function as a hub for both personal communication and brand discovery. Users can interact with these AI agents within existing chat threads to ask questions, explore recommendations, and receive personalized guidance without leaving the interface. Snapchat executives described the format as a natural extension of how users already communicate on the platform, where more than 950 billion chats occurred in the first quarter of 2026. Over 500 million users have engaged with the company's My AI chatbot since its debut.

Snapchat Chief Business Officer Ajit Mohan emphasized the shift toward conversational advertising. "Conversation is becoming the most valuable real estate in advertising," he said. "AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time." The company anticipates that...