Reddit rolls out AI reviews for about 10,000 products

Reddit is rolling out Reddit Reviews, an AI-powered feature that turns discussions on its platform into product-review pages covering about 10,000 products for users in the United States.

The pages summarize what users have said, group comments by positive, negative or mixed sentiment, and link to the original discussions. Reddit says the feature is rolling out on iOS, Android and the web, with products spanning electronics, health and beauty, home and garden, and fashion and apparel.

Users can find pages by searching for a product or selecting a highlighted product name in a comment. They can browse themes in the discussions, filter comments by topic, compare products and follow links to the conversations behind the summaries. Reddit says the feature is based on its internal platform content and uses generative AI alongside other in-house technology. The company has not named the AI model, and says the technologies may change over time.

The rollout follows testing that began in February. Reddit first focused on electronics, video games, and health and beauty, then expanded the test in September to home and garden and fashion and apparel. The wider rollout described by Reddit...