Reddit to Test Logged-In Experience Outside US in Q4

Reddit plans to test a shift toward a primarily logged-in experience in selected markets outside the United States in the fourth quarter of 2026, a change the company says could shape a later global version of the platform. Chief Executive Steve Huffman announced the plan in a shareholder letter and a post on Reddit. He said signing in can help users find relevant communities and content, give the company more signals for advertising, and protect Reddit’s data. The company has not settled which pages and posts will remain available to visitors without accounts. Reddit says search referrals fell significantly in the third quarter. Huffman said the platform lost more than one million search referrals per week on average during that period, mainly from people browsing while logged out. He has also said most unauthorized scraping of Reddit data takes place through logged-out experiences. Those explanations come from the company; the reported figures and rationale were not independently measured in the accounts of the announcement. Reddit’s plan is to use the tests to inform an optimized logged-in experience that could be adopted globally. The company has not announced a broader...