Snapchat adds Now Playing to Snap Map for Spotify sharing

Snapchat has launched a new feature called Now Playing on Snap Map, allowing users to share the music they are listening to on Spotify in real time with their friends. The social media company announced the feature on Monday, July 27, 2026, marking a deeper integration with the streaming service. The tool is designed to add a layer of personal expression and music discovery to the platform's existing map feature, which is used by more than 450 million people monthly.

Once users link their Spotify account to Snapchat, they can choose to share their listening activity with all friends, only friends they share their location with, a custom group, or no one. Tapping a song displayed on a friend's location on Snap Map opens options to explore Spotlight videos featuring that sound, play the song directly on Spotify, or save it to a listener's "Liked Songs" playlist. Users can also save tracks to Spotify directly from Spotlight videos and Sound Pages within the Snapchat app.

Manny Adler, Snapchat's Head of Music, stated that music is one of the most personal forms of expression and becomes more meaningful when it helps bring friends closer. He described Now Playing as a way for users...