Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

SGame Rejects AI for Phantom Blade Zero Artistry

Published 10 April 2026

SGame, the developer behind the upcoming action RPG Phantom Blade Zero, has affirmed its commitment to human artistry by declaring that no artificial intelligence visual technology will be used in the game's creation. In a detailed statement posted on social media platform X, the studio emphasized that every element of the title has been produced by real artists, as the project enters its final development phase ahead of a planned September 9, 2026, release on PC and PlayStation 5.

The announcement comes amid growing discussions in the video game industry about the role of generative AI in content creation. SGame stated that the game is in its "intense, final stages of development," with the team dedicating all resources to refining every aspect. "We are fully aware that a profound technological revolution is unfolding around us," the studio wrote. "However, to this day, every single piece of content in our game has been crafted by the hands of real artists. We will not use AI visual tech that could alter our artists' original creative intent."

To achieve this, SGame employed traditional and hands-on methods throughout production. Character models were built from 3D scans of the...

Now playing
0:00 / 0:00