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Rihanna marks 20 years since Music of the Sun with R20 campaign

Published 30 August 2025

Rihanna marked the 20th anniversary of her debut album on Friday, posting a video and lengthy message on Instagram and X that looked back on a career that began when the 17-year-old Barbadian released Music of the Sun on Aug. 29, 2005. The post, which the singer accompanied with the hashtag R20, included archival footage, career statistics and a thank-you note to fans, collaborators and family.

"20 years ago, I left my country, my culture, my food, and family to embark on a journey that started with the release of my very first body of music," Rihanna wrote. "Thank you for the greatest first 20 years ever!" The clip showed award-winning moments, performances, magazine covers, philanthropic work and scenes of her family, including partner AAP Rocky and their two sons. A separate report said the posts also indicated she is pregnant with a third child.

To mark the milestone, Rihanna unveiled an R20 visual campaign across her social profiles and launched exclusive merchandise and a vinyl boxed set on her website in collaboration with Roc Nation, the posts said. The limited-edition drop is aimed at fans and collectors and coincides with the retrospective that highlights her crossover...

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