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Reddit Announces Bot Labels and Human Verification

Published 29 March 2026

Reddit announced new measures on Wednesday to enhance transparency on its platform by labeling automated accounts and requiring verification for those showing signs of bot-like behavior. The changes, outlined by co-founder and CEO Steve Huffman, aim to ensure users interact primarily with other humans amid rising concerns over automated activity across the internet.

The initiative introduces an "App" label for accounts using permitted automation, often called "good bots," which provide services like notifications or data aggregation. Developers can register these accounts through Reddit's platform to receive the label, making it clear to users when they are engaging with software rather than a person. Huffman emphasized that the goal is to foster genuine conversations. "The internet feels different lately. It's getting harder to tell who or what you're interacting with," he said in the announcement. "Our purpose is for people to talk to people."

Verification will not apply sitewide but will target accounts flagged by Reddit's systems for suspicious patterns, such as rapid posting or unusual activity. If triggered, users must confirm a human operates the account using...

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