Prime Video's The Summer I Turned Pretty S3 drew 70M in 70 days

Prime Video said the third and final season of The Summer I Turned Pretty drew 70 million viewers worldwide in its first 70 days, including the first seven days after the season finale, marking a 65 percent increase over Season 2 during the same span. The streaming service reported the season was its top title globally during the launch window, reaching number one in more than 140 countries and drawing roughly 60 percent of its audience from outside the United States, with particularly strong performance in the United Kingdom, Germany and Brazil.

Prime Video said Season 3 grew its weekly viewership across the entire run and peaked in mid-September with the finale. The streamer described the 11-episode season as its most-watched television season among women ages 18 to 34. Alongside viewing metrics, the season generated extensive social activity, which the company quantified as about 915 million social engagements, 48 billion impressions and 2.8 billion video views. Prime Video also characterized the show as its second most talked-about series, citing roughly 4.3 million mentions compared with 7.7 million for a higher-ranked title.

The series’ soundtrack and on-screen music...