Plex adds social features as pass price rises to $749.99

Plex, a media streaming platform, unveiled a suite of new social features on Wednesday, marking a significant shift toward community-driven content discovery. The announcement comes as the company prepares to implement a substantial price increase for its lifetime subscription service.

The new features are designed to transform how users interact with the platform. A central addition is "Discussions," a community forum for users to post comments and talk about movies and TV shows. The company stated it has developed a moderation system using a combination of artificial intelligence and human input to oversee the forum's content. Another key feature is "Lists," which allows users to create, manage, and share lists of their favorite titles, react with emojis, and share images. The platform plans to add the ability to import lists from other services later this year.

Plex is also introducing a "Match Score" feature, which predicts how much a user might enjoy a particular title based on their viewing history and preferences. Scott Olechowski, Plex's co-founder and chief product officer, explained that the tool turns user data into a percentage score to help streamline discovery. The...