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OpenAI Issues Code Red for ChatGPT Amid Google Rivalry

Published 2 December 2025

OpenAI CEO Sam Altman has issued an internal memo declaring a "code red" priority for improving its flagship ChatGPT chatbot, signaling a shift in resources to address intensifying competition from rivals like Google. The directive, reported by multiple outlets based on the memo reviewed on Monday, December 2, 2024, in San Francisco, emphasizes enhancements in personalization, response speed, reliability, and the ability to handle a broader range of questions.

In the memo, Altman urged employees to elevate ChatGPT's development to the highest urgency level, surpassing its previous "code orange" status. To achieve this, OpenAI is postponing several planned features, including the integration of advertising into the chatbot, AI agents designed for tasks such as shopping and healthcare, and advancements to its digital personal assistant, Pulse. The company has implemented measures like daily coordination calls and temporary staff reassignments to accelerate progress. Altman noted that while OpenAI faces short-term challenges, it is responding swiftly, with a more advanced reasoning model slated for release as early as next week.

The move comes amid mounting pressure from...

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