OpenAI launches beta Business Hub for company profiles

OpenAI has launched Business Hub in beta, giving verified businesses a way to manage profiles in ChatGPT and view aggregated data on how users engage with them. Eligible companies can update information about their products and services, while some can also create Business Agents to answer customer questions.

Through Business Hub, businesses can update details such as prices and product availability. The analytics include how often a business is mentioned in ChatGPT, website clicks from the platform and common topics associated with those mentions. OpenAI says the data is aggregated, available only when interaction-volume thresholds are met, and does not include individual user conversations.

OpenAI’s descriptions differ on where businesses can claim profiles at launch. One account describes the beta as aimed at U.S. ecommerce and online-service firms, while another says businesses in regions where ChatGPT is available, including Australia, can claim profiles. The reports agree that Business Agents are initially limited to eligible U.S. ecommerce and online-service businesses.

Agents can answer questions using information provided by a business, and their conversations are...