OnePlus ends Hasselblad partnership, to use DetailMax on OnePlus 15

OnePlus said it is ending its five year collaboration with camera maker Hasselblad and will debut an inhouse imaging system, DetailMax, on its next flagship, the OnePlus 15, which is expected to be unveiled in China later this year and reach global markets in early 2026. Company posts and a letter from CEO Pete Lau announced the split, released early camera samples and outlined hardware and design changes that accompany the shift.

Lau framed the move as a planned conclusion to a productive chapter, writing that OnePlus and Hasselblad worked side by side to refine color science and camera tuning, and thanking the Swedish firm for its craft. The company also said Hasselblad's aesthetic influence will continue to inform OnePlus cameras even as the brand develops its own computational imaging stack. In China OnePlus has used the LUMO LightCapturing Imaging System watermark on sample images, while the company has named the engine DetailMax in other communications.

OnePlus posted three telephoto images, taken with an 85mm-equivalent periscope lens, that the company says were shot on a prototype OnePlus 15. The pictures, which show a ram, a dog and a woman with flowers, drew generally...