Adobe expands Firefly with AI planning and creative tools

Adobe announced a broad expansion of its Firefly creative software at its MAX conference in Miami Beach, adding an AI assistant that can plan multistep work, select models and carry out tasks across creative projects. The company said some editing features are available now, while other tools are in beta or private beta, and recurring background agents are planned for beta in early 2027.

Firefly AI Assistant, which is in beta, can present a proposed workflow for users to review, edit and approve, or proceed without that approval. Users can select the AI model for a task or let the assistant choose. Adobe also said users can set formats, colours, brand guidelines, characters and products once and apply them across projects.

The planned always-on agents are intended to handle recurring work in the background. Adobe described tasks such as sorting files, checking quality and preparing content for different channels. For video projects, the company said an agent could organise footage, remove duplicate clips and flag shaky shots or audio problems. Adobe has not said that those agents are already available; it expects to begin beta testing them in early 2027.